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1 split target
Большой англо-русский и русско-английский словарь > split target
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2 split target
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3 split target
1) Военный термин: цель, разделившаяся на несколько целей2) Радиолокация: расщеплённая цель -
4 split target
цель, разделившаяся на несколько целей -
5 split target
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6 split target pip
Радиолокация: раздвоенная отметка цели -
7 target
объект; цель; мишень; задача; задание; норма; заданный показатель [срок]; конечный пункт; пункт назначения; заданное значение; норматив ( боевой подготовки) ; программировать траекторию ( ракеты) ; нацеливать; прицеливать; ставить задачу на удар [стрельбу] по цели; наводить; подготавливать огонь; приводить ( оружие) к нормальному бою, пристреливать; определять разнобой ( орудий) ; засекать ( цель) ;flare drop tow(ed) target — буксируемая мишень, отстреливающая ИК ловушки
pass the target (to) — передавать цель (напр. в другой сектор)
— aerial training target— hardened target— heat contrast target— interdiction-type target— pay off target— personnel-type target— prone silhouette target— scheduled nuclear target— shore-based target— towed target -
8 target
1) цель
2) мира
3) мишенный
4) мишень
5) мишень рентгеновской трубки
6) бленкер
7) блинкер
8) объект
9) мозаика передающей телевизионной трубки
– acquire target
– complex target
– detect a target
– detect target
– false target
– fixed target
– floating target
– gas target
– identify target
– illuminate target
– isolated target
– lock on target
– moving target
– multiple target
– out-of-sight target
– phantom target
– pin-point target
– reject target
– rotating target
– simulate target
– split target
– stationary target
– target bearing
– target detection
– target echo
– target element
– target illumination
– target information
– target lock-on
– target particle
– target position
– target scintillation
– target simulator
– target state
– three-dimensional target
– track target
– transmission target
– X-ray target
cross section of target — <tech.> площадь рассеяния эффективная
moving target indication — <tech.> селекция движущихся целей
moving target indicator — <tech.> индикатор движущихся целей
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9 split
1) трещина
2) дробление сигнала
3) колотый
4) разводная
5) расколотый
6) расселина
7) расщепленный
8) сечься
9) спилок
10) расщепление
11) раскалывание
12) расщепляться
13) разрезной
14) разъемный
15) щель
16) разделение
17) расчленение
18) расчлененный
19) составной
20) раскалывать
21) расслаивать
22) трескаться
– phase split
– split atom
– split balance-wheel
– split bond
– split brush
– split bushing
– split casing
– split contact
– split cotter
– split coupling
– split crankcase
– split die
– split dressing
– split drum
– split electromagnet
– split extraction
– split flap
– split gates
– split hide
– split image
– split injector
– split load
– split mandrel
– split off
– split pattern
– split phase
– split photocell
– split picture
– split piston
– split plot
– split pulley
– split rim
– split ring
– split sole
– split target
– split the leather
– split up
– split wedge
– split wheel
– split winding
Billet split lens — <phot.> билинза Бийе
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10 target
1) мишень2) цель; отметка цели || целевой3) цель; намерение; задача; целевая установка4) плановый показатель; контрольная цифра5) адресат6) заслонка7) мира8) бленкер, блинкер9) анод•to acquire a target — рлк захватить цель
to reject a target — рлк сбрасывать объект наблюдения
to track a target — рлк сопровождать цель
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11 split switch
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12 расщепленная цель
Большой англо-русский и русско-английский словарь > расщепленная цель
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13 system
система; установка; устройство; ркт. комплекс"see to land" system — система посадки с визуальным приземлением
A.S.I. system — система указателя воздушной скорости
ablating heat-protection system — аблирующая [абляционная] система тепловой защиты
ablating heat-shield system — аблирующая [абляционная] система тепловой защиты
active attitude control system — ксм. активная система ориентации
aft-end rocket ignition system — система воспламенения заряда с задней части РДТТ [со стороны сопла]
aircraft response sensing system — система измерений параметров, характеризующих поведение ЛА
air-inlet bypass door system — дв. система перепуска воздуха на входе
antiaircraft guided missile system — ракетная система ПВО; зенитный ракетный комплекс
antiaircraft guided weapons system — ракетная система ПВО; зенитный ракетный комплекс
attenuated intercept satellite rendez-vous system — система безударного соединения спутников на орбите
attitude and azimuth reference system — система измерения или индикации углов тангажа, крена и азимута
automatic departure prevention system — система автоматического предотвращения сваливания или вращения после сваливания
automatic drift kick-off system — система автоматического устранения угла упреждения сноса (перед приземлением)
automatic hovering control system — верт. система автостабилизации на висении
automatic indicating feathering system — автоматическая система флюгирования с индикацией отказа (двигателя)
automatic mixture-ratio control system — система автоматического регулирования состава (топливной) смеси
automatic pitch control system — автомат тангажа; автоматическая система продольного управления [управления по каналу тангажа]
B.L.C. high-lift system — система управления пограничным слоем для повышения подъёмной силы (крыла)
backpack life support system — ксм. ранцевая система жизнеобеспечения
beam-rider (control, guidance) system — ркт. система наведения по лучу
biowaste electric propulsion system — электрический двигатель, работающий на биологических отходах
buddy (refueling, tank) system — (подвесная) автономная система дозаправки топливом в полете
closed(-circuit, -cycle) system — замкнутая система, система с замкнутым контуром или циклом; система с обратной связью
Cooper-Harper pilot rating system — система баллов оценки ЛА лётчиком по Куперу — Харперу
deployable aerodynamic deceleration system — развёртываемая (в атмосфере) аэродинамическая тормозная система
depressurize the fuel system — стравливать избыточное давление (воздуха, газа) в топливной системе
driver gas heating system — аэрд. система подогрева толкающего газа
dry sump (lubrication) system — дв. система смазки с сухим картером [отстойником]
electrically powered hydraulic system — электронасосная гидросистема (в отличие от гидросистемы с насосами, приводимыми от двигателя)
exponential control flare system — система выравнивания с экспоненциальным управлением (перед приземлением)
flywheel attitude control system — ксм. инерционная система ориентации
gas-ejection attitude control system — ксм. газоструйная система ориентация
gas-jet attitude control system — ксм. газоструйная система ориентация
ground proximity extraction system — система извлечения грузов из самолёта, пролетающего на уровне земли
hot-air balloon water recovery system — система спасения путем посадки на воду с помощью баллонов, наполняемых горячими газами
hypersonic air data entry system — система для оценки аэродинамики тела, входящего в атмосферу планеты с гиперзвуковой скоростью
igh-temperature fatigue test system — установка для испытаний на выносливость при высоких температурах
interceptor (directing, vectoring) system — система наведения перехватчиков
ion electrical propulsion system — ксм. ионная двигательная установка
isotope-heated catalytic oxidizer system — система каталитического окислителя с нагревом от изотопного источника
jet vane actuation system — ркт. система привода газового руля
laminar flow pumping system — система насосов [компрессоров] для ламинаризации обтекания
launching range safety system — система безопасности ракетного полигона; система обеспечения безопасности космодрома
leading edge slat system — система выдвижных [отклоняемых] предкрылков
low-altitude parachute extraction system — система беспосадочного десантирования грузов с малых высот с использованием вытяжных парашютов
magnetic attitude control system — ксм. магнитная система ориентации
magnetically slaved compass system — курсовая система с магнитной коррекцией, гироиндукционная курсовая система
mass-expulsion attitude control system — система ориентации за счёт истечения массы (газа, жидкости)
mass-motion attitude control system — ксм. система ориентации за счёт перемещения масс
mass-shifting attitude control system — ксм. система ориентации за счёт перемещения масс
monopropellant rocket propulsion system — двигательная установка с ЖРД на унитарном [однокомпонентном] топливе
nucleonic propellant gauging and utilization system — система измерения и регулирования подачи топлива с использованием радиоактивных изотопов
open(-circuit, -cycle) system — открытая [незамкнутая] система, система с незамкнутым контуром или циклом; система без обратной связи
plenum chamber burning system — дв. система сжигания топлива во втором контуре
positioning system for the landing gear — система регулирования высоты шасси (при стоянке самолёта на земле)
radar altimeter low-altitude control system — система управления на малых высотах с использованием радиовысотомера
radar system for unmanned cooperative rendezvous in space — радиолокационная система для обеспечения встречи (на орбите) беспилотных кооперируемых КЛА
range and orbit determination system — система определения дальностей [расстояний] и орбит
real-time telemetry processing system — система обработки радиотелеметрических данных в реальном масштабе времени
recuperative cycle regenerable carbon dioxide removal system — система удаления углекислого газа с регенерацией поглотителя, работающая по рекуперативному циклу
rendezvous beacon and command system — маячно-командная система обеспечения встречи («а орбите)
satellite automatic terminal rendezvous and coupling system — автоматическая система сближения и стыковки спутников на орбите
Schuler tuned inertial navigation system — система инерциальной навигации на принципе маятника Шулера
sodium superoxide carbon dioxide removal system — система удаления углекислого газа с помощью надперекиси натрия
space shuttle separation system — система разделения ступеней челночного воздушно-космического аппарата
stellar-monitored astroinertial navigation guidance system — астроинерциальная система навигации и управления с астрокоррекцией
terminal control landing system — система управления посадкой по траектории, связанной с выбранной точкой приземления
terminal descent control system — ксм. система управления на конечном этапе спуска [снижения]
terminal guidance system for a satellite rendezvous — система управления на конечном участке траектории встречи спутников
test cell flow system — ркт. система питания (двигателя) топливом в огневом боксе
vectored thrust (propulsion) system — силовая установка с подъёмно-маршевым двигателем [двигателями]
water to oxygen system — ксм. система добывания кислорода из воды
wind tunnel data acquisition system — система регистрации (и обработки) данных при испытаниях в аэродинамической трубе
— D system -
14 bearing
1) подшипник; вкладыш ( подшипника)2) опора3) смятие; напряжение смятия6) ж.-д. подкладка8) ж.-д. скользун9) опорная подушка ( призмы весов)•-
acoustic bearing
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adjustable bearing
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aerostatic bearing
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air bearing
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air-foil bearing
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air-lubricated bearing
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alignment bearing
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allowable bearing
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anchorage bearing
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angular ball bearing
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angular-contract thrust bearing
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angular-contract bearing
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annular bearing
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antenna bearing
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antifriction bearing
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axial bearing
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axle box bearing
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axle bearing
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axle box roller bearing
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axle roller bearing
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back bearing
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backup roll bearing
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ball bearing
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barrel roller bearing
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big bearing
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bilateral bearing
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body central bearing
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body side bearing
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bottom-end bearing
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bracket bearing
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bridge bearing
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brinelled bearing
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cageless bearing
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camshaft block bearing
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camshaft overhead bearing
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carbon thrust bearing
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cast bearing
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central recess bearing
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clenched plain bearing
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close tolerance bearing
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coated bearing
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collar bearing
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combined journal and thrust bearing
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commutator bearing
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compass bearing
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compliant bearing
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concave roller bearing
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cone bearing
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connecting rod bearing
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conventional bearing
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course bearing
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crankpin bearing
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crankshaft main bearing
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crankshaft rod bearing
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cross bearing
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crosshead bearing
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cylinder lean bar bearing
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cylindrical roller bearing
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damper bearing
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direction bearing
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discolored bearing
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disk-fed journal bearing
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double conical bearing
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double-axial groove bearing
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double-roller side bearing
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double-row barrel bearing
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double-row bearing
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double-row tapered roller bearing
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double-seal bearing
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double-thrust bearing
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doweled main bearing
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drip-fed journal bearing
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dry rubbing bearing
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dry bearing
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duplex ball bearing
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dynamically loaded bearing
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echo bearing
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elevation bearing
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elliptical bearing
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end thrust bearing
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expansion bearing
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externally pressurized bearing
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extruded journal bearing
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failed test bearing
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ferrous-backed bearing
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fixed bearing
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flange bearing
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flat-thrust bearing
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floating bearing
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floating ring journal bearing
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fluid bearing
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fluid film bearing
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foil journal bearing
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force-sensing bearing
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free spherical plain bearing
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friction bearing
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frictionless bearing
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front axle bearing
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front wheel bearing
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fulcrum bearing
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gas bearing
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gas-lubricated foil journal bearing
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gas-lubricated porous bearing
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gas-lubricated thrust bearing
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graphite-lube bearing
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grease-fed journal bearing
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great-circle bearing
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guide bearing
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gyro bearing
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half bearing
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heavily loaded bearing
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high-speed solid-lubricated ball bearing
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hinted bearing
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horizontal shaft bearing
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hydrodynamic bearing
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hydrostatic air bearing
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hydrostatic bearing
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idler bearing
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inboard bearing
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inner bearing
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jeweled bearing
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journal bearing with double thrust location
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journal bearing
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junctioned sleeve bearing
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kingpin bearing
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kingsbury bearing
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knife-edge bearing
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knuckle bearing
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K-silc radial bearing
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large tapered-roller bearing
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lemon bore bearing
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location bearing
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lower journal bearing
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loxodromic bearing
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magnetic bearing
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magnetic radio bearing
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main bearing
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medium wall plain bearing
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mercatorial bearing
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mercator bearing
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misaligned journal bearing
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mounting bearing
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movable bearing
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movable rocker bearing
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multilobe journal bearing
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natural rubber bearing
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needle bearing
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needle roller bearing
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nickel bonded bearing
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nonadjustable bearing
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nose drilling bit bearing
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nose drill bit bearing
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offset halves bearing
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oil-impregnated bearing
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oiling-gear bearing
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oscillatory bearing
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outboard bearing
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oversize bearing
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pad-type bearing
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pendulum bearing
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pin rocker bearing
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pin bearing
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piston bearing
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pivoted spherical cap slider bearing
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pivoting bearing
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plain bearing
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plain circular bearing
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plane slider bearing
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plug bearing
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plug-in type bearing
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polymeric bearing
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porous metal bearing
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precision ball bearing
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precision-insert bearing
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preload adjustment bearing
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prelubricated bearing
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pressure dam bearing
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pressure-fed fluid film bearing
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pressurized thrust bearing
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profiled pad thrust bearing
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quick-disconnect bearing
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quill bearing
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radar bearing
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radial thrust bearing
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radial bearing
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radio bearing
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rear main bearing
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reciprocal magnetic radio bearing
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recirculating bearing
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reference bearing
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relative bearing
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relative radio station bearing
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release bearing
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resilient side bearing
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retaining drilling bit bearing
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retaining drill bit bearing
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rhumb bearing
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rigid-mounted support bearing
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rim bearing
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ring-fed bearing
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rod bearing
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roller bearing
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rolling-contact bearing
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rubber bush bearing
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rubber-mounted bearing
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rubbing plain bearing
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rudder bearing
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saddle bearing
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self-acting fluid film bearing
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self-acting gas bearing
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self-alignment bearing
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self-contained bearing
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self-lubricating bearing
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semifinished bearing
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separable bearing
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shaft bearing
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shielded bearing
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shifting bearing
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short bearing
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side bearing
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silicon carbide lubricated bearing
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single-roller side bearing
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single-row bearing
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single-seal bearing
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single-thrust bearing
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sleeve bearing
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slider bearing
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slideway bearing
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sliding bearing
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slip-fit bearing
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snap ring ball bearing
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solid bearing
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spherical bearing
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spherical roller bearing
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spherically seated bearing
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spindle bearing
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split bearing
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split inner race bearing
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split outer race bearing
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split-shell bearing
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spring-loaded bearing
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squeeze-film damper bearing
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stabilized bearing
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starved journal bearing
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steel-backed bearing
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stepped thrust bearing
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stern-shaft bearing
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stern bearing
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strip flexure bearing
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superlaminar journal bearing
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supporting bearing
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support bearing
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suspended test bearing
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swing bearing
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swing link bearing
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tapered bearing
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tapered roller bearing
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target bearing
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test bearing
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thick wall plain bearing
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thin wall plain bearing
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three-land bearing
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thrust bearing
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tilting pad thrust bearing
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tilting-pad bearing
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torque converter shaft centerline bearing
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track roller bearing
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truck central bearing
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true bearing
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trunnion bearing
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tunnel-shaft bearing
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tunnel bearing
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two-land bearing
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undersize main bearing
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ungrooved bearing
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unilateral bearing
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universal-joint bearing
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vertical shaft bearing
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water-cooled bearing
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wheel lean bearing
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wick-fed journal bearing
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widely spaced bearing
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wind relative bearing
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wireless bearing -
15 method
метод; процедура; способ- antithetic variate method - average ordinate method - average range method - binary search method - conjugate directions method - conjugate gradient method - control chart method - conventional milling method - correlation function method - decision function method - differential control method - Feynman diagram method - first approximation method - gradient projection method - iterative method - large sample method - large sieve method - least-squares regression method - less than fully efficient method - linearly implicit method - method of adjoint gradient - method of algebraic addition - method of alternating directions - method of balanced blocks - method of complex numbers - method of confidence intervals - method of conformal mappings - method of conjugate directions - method of conjugate gradients - method of cyclic descent - method of detached coefficients - method of disjunction of cases - method of divided differences - method of electrical images - method of elimination of quantifiers - method of empty ball - method of extreme values - method of false position - method of feasible directions - method of finite differences - method of first approximation - method of first entrance - method of fitting constants - method of fixed points - method of full enumeration - method of generating functions - method of geometric exhaustion - method of indefinite coefficients - method of infinite descent - method of interval bisection - method of least absolute values - method of least distance - method of least likelihood - method of maximum likelihood - method of means and standard deviations - method of medians and extreme values - method of minimal change - method of minimal variance - method of mirror reflections - method of moving frame - method of multiple comparison - method of orthogonal projections - method of paired associates - method of paired comparisons - method of phase integrals - method of projecting cones - method of proportional parts - method of rotating factors - method of semantic tableaux - method of separation of variables - method of simulaneous displacements - method of stationary phase - method of statistical differentials - method of statistical inference - method of steep variations - method of steepest ascent - method of stochastic approximation - method of straightforward iteration - method of successive displacements - method of successive divisions - method of successive elimination - method of transfinite induction - method of unweighted means - method of variable differences - method of variation of parameters - method of weighted residuals - optimum method - parallel tangents method - precision method - random walk method - recursive method - reduced gradient method - reflected wave method - relative method of measurement - sampling method by variables - statistical sampling method - steepest descent method - time average method -
16 near cash
!гос. фин. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.This paper provides background information on the framework for the planning and control of public expenditure in the UK which has been operated since the 1998 Comprehensive Spending Review (CSR). It sets out the different classifications of spending for budgeting purposes and why these distinctions have been adopted. It discusses how the public expenditure framework is designed to ensure both sound public finances and an outcome-focused approach to public expenditure.The UK's public spending framework is based on several key principles:"consistency with a long-term, prudent and transparent regime for managing the public finances as a whole;" "the judgement of success by policy outcomes rather than resource inputs;" "strong incentives for departments and their partners in service delivery to plan over several years and plan together where appropriate so as to deliver better public services with greater cost effectiveness; and"the proper costing and management of capital assets to provide the right incentives for public investment.The Government sets policy to meet two firm fiscal rules:"the Golden Rule states that over the economic cycle, the Government will borrow only to invest and not to fund current spending; and"the Sustainable Investment Rule states that net public debt as a proportion of GDP will be held over the economic cycle at a stable and prudent level. Other things being equal, net debt will be maintained below 40 per cent of GDP over the economic cycle.Achievement of the fiscal rules is assessed by reference to the national accounts, which are produced by the Office for National Statistics, acting as an independent agency. The Government sets its spending envelope to comply with these fiscal rules.Departmental Expenditure Limits ( DEL) and Annually Managed Expenditure (AME)"Departmental Expenditure Limit ( DEL) spending, which is planned and controlled on a three year basis in Spending Reviews; and"Annually Managed Expenditure ( AME), which is expenditure which cannot reasonably be subject to firm, multi-year limits in the same way as DEL. AME includes social security benefits, local authority self-financed expenditure, debt interest, and payments to EU institutions.More information about DEL and AME is set out below.In Spending Reviews, firm DEL plans are set for departments for three years. To ensure consistency with the Government's fiscal rules departments are set separate resource (current) and capital budgets. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.To encourage departments to plan over the medium term departments may carry forward unspent DEL provision from one year into the next and, subject to the normal tests for tautness and realism of plans, may be drawn down in future years. This end-year flexibility also removes any incentive for departments to use up their provision as the year end approaches with less regard to value for money. For the full benefits of this flexibility and of three year plans to feed through into improved public service delivery, end-year flexibility and three year budgets should be cascaded from departments to executive agencies and other budget holders.Three year budgets and end-year flexibility give those managing public services the stability to plan their operations on a sensible time scale. Further, the system means that departments cannot seek to bid up funds each year (before 1997, three year plans were set and reviewed in annual Public Expenditure Surveys). So the credibility of medium-term plans has been enhanced at both central and departmental level.Departments have certainty over the budgetary allocation over the medium term and these multi-year DEL plans are strictly enforced. Departments are expected to prioritise competing pressures and fund these within their overall annual limits, as set in Spending Reviews. So the DEL system provides a strong incentive to control costs and maximise value for money.There is a small centrally held DEL Reserve. Support from the Reserve is available only for genuinely unforeseeable contingencies which departments cannot be expected to manage within their DEL.AME typically consists of programmes which are large, volatile and demand-led, and which therefore cannot reasonably be subject to firm multi-year limits. The biggest single element is social security spending. Other items include tax credits, Local Authority Self Financed Expenditure, Scottish Executive spending financed by non-domestic rates, and spending financed from the proceeds of the National Lottery.AME is reviewed twice a year as part of the Budget and Pre-Budget Report process reflecting the close integration of the tax and benefit system, which was enhanced by the introduction of tax credits.AME is not subject to the same three year expenditure limits as DEL, but is still part of the overall envelope for public expenditure. Affordability is taken into account when policy decisions affecting AME are made. The Government has committed itself not to take policy measures which are likely to have the effect of increasing social security or other elements of AME without taking steps to ensure that the effects of those decisions can be accommodated prudently within the Government's fiscal rules.Given an overall envelope for public spending, forecasts of AME affect the level of resources available for DEL spending. Cautious estimates and the AME margin are built in to these AME forecasts and reduce the risk of overspending on AME.Together, DEL plus AME sum to Total Managed Expenditure (TME). TME is a measure drawn from national accounts. It represents the current and capital spending of the public sector. The public sector is made up of central government, local government and public corporations.Resource and Capital Budgets are set in terms of accruals information. Accruals information measures resources as they are consumed rather than when the cash is paid. So for example the Resource Budget includes a charge for depreciation, a measure of the consumption or wearing out of capital assets."Non cash charges in budgets do not impact directly on the fiscal framework. That may be because the national accounts use a different way of measuring the same thing, for example in the case of the depreciation of departmental assets. Or it may be that the national accounts measure something different: for example, resource budgets include a cost of capital charge reflecting the opportunity cost of holding capital; the national accounts include debt interest."Within the Resource Budget DEL, departments have separate controls on:"Near cash spending, the sub set of Resource Budgets which impacts directly on the Golden Rule; and"The amount of their Resource Budget DEL that departments may spend on running themselves (e.g. paying most civil servants’ salaries) is limited by Administration Budgets, which are set in Spending Reviews. Administration Budgets are used to ensure that as much money as practicable is available for front line services and programmes. These budgets also help to drive efficiency improvements in departments’ own activities. Administration Budgets exclude the costs of frontline services delivered directly by departments.The Budget preceding a Spending Review sets an overall envelope for public spending that is consistent with the fiscal rules for the period covered by the Spending Review. In the Spending Review, the Budget AME forecast for year one of the Spending Review period is updated, and AME forecasts are made for the later years of the Spending Review period.The 1998 Comprehensive Spending Review ( CSR), which was published in July 1998, was a comprehensive review of departmental aims and objectives alongside a zero-based analysis of each spending programme to determine the best way of delivering the Government's objectives. The 1998 CSR allocated substantial additional resources to the Government's key priorities, particularly education and health, for the three year period from 1999-2000 to 2001-02.Delivering better public services does not just depend on how much money the Government spends, but also on how well it spends it. Therefore the 1998 CSR introduced Public Service Agreements (PSAs). Each major government department was given its own PSA setting out clear targets for achievements in terms of public service improvements.The 1998 CSR also introduced the DEL/ AME framework for the control of public spending, and made other framework changes. Building on the investment and reforms delivered by the 1998 CSR, successive spending reviews in 2000, 2002 and 2004 have:"provided significant increase in resources for the Government’s priorities, in particular health and education, and cross-cutting themes such as raising productivity; extending opportunity; and building strong and secure communities;" "enabled the Government significantly to increase investment in public assets and address the legacy of under investment from past decades. Departmental Investment Strategies were introduced in SR2000. As a result there has been a steady increase in public sector net investment from less than ¾ of a per cent of GDP in 1997-98 to 2¼ per cent of GDP in 2005-06, providing better infrastructure across public services;" "introduced further refinements to the performance management framework. PSA targets have been reduced in number over successive spending reviews from around 300 to 110 to give greater focus to the Government’s highest priorities. The targets have become increasingly outcome-focused to deliver further improvements in key areas of public service delivery across Government. They have also been refined in line with the conclusions of the Devolving Decision Making Review to provide a framework which encourages greater devolution and local flexibility. Technical Notes were introduced in SR2000 explaining how performance against each PSA target will be measured; and"not only allocated near cash spending to departments, but also – since SR2002 - set Resource DEL plans for non cash spending.To identify what further investments and reforms are needed to equip the UK for the global challenges of the decade ahead, on 19 July 2005 the Chief Secretary to the Treasury announced that the Government intends to launch a second Comprehensive Spending Review (CSR) reporting in 2007.A decade on from the first CSR, the 2007 CSR will represent a long-term and fundamental review of government expenditure. It will cover departmental allocations for 2008-09, 2009-10 and 2010 11. Allocations for 2007-08 will be held to the agreed figures already announced by the 2004 Spending Review. To provide a rigorous analytical framework for these departmental allocations, the Government will be taking forward a programme of preparatory work over 2006 involving:"an assessment of what the sustained increases in spending and reforms to public service delivery have achieved since the first CSR. The assessment will inform the setting of new objectives for the decade ahead;" "an examination of the key long-term trends and challenges that will shape the next decade – including demographic and socio-economic change, globalisation, climate and environmental change, global insecurity and technological change – together with an assessment of how public services will need to respond;" "to release the resources needed to address these challenges, and to continue to secure maximum value for money from public spending over the CSR period, a set of zero-based reviews of departments’ baseline expenditure to assess its effectiveness in delivering the Government’s long-term objectives; together with"further development of the efficiency programme, building on the cross cutting areas identified in the Gershon Review, to embed and extend ongoing efficiency savings into departmental expenditure planning.The 2007 CSR also offers the opportunity to continue to refine the PSA framework so that it drives effective delivery and the attainment of ambitious national standards.Public Service Agreements (PSAs) were introduced in the 1998 CSR. They set out agreed targets detailing the outputs and outcomes departments are expected to deliver with the resources allocated to them. The new spending regime places a strong emphasis on outcome targets, for example in providing for better health and higher educational standards or service standards. The introduction in SR2004 of PSA ‘standards’ will ensure that high standards in priority areas are maintained.The Government monitors progress against PSA targets, and departments report in detail twice a year in their annual Departmental Reports (published in spring) and in their autumn performance reports. These reports provide Parliament and the public with regular updates on departments’ performance against their targets.Technical Notes explain how performance against each PSA target will be measured.To make the most of both new investment and existing assets, there needs to be a coherent long term strategy against which investment decisions are taken. Departmental Investment Strategies (DIS) set out each department's plans to deliver the scale and quality of capital stock needed to underpin its objectives. The DIS includes information about the department's existing capital stock and future plans for that stock, as well as plans for new investment. It also sets out the systems that the department has in place to ensure that it delivers its capital programmes effectively.This document was updated on 19 December 2005.Near-cash resource expenditure that has a related cash implication, even though the timing of the cash payment may be slightly different. For example, expenditure on gas or electricity supply is incurred as the fuel is used, though the cash payment might be made in arrears on aquarterly basis. Other examples of near-cash expenditure are: pay, rental.Net cash requirement the upper limit agreed by Parliament on the cash which a department may draw from theConsolidated Fund to finance the expenditure within the ambit of its Request forResources. It is equal to the agreed amount of net resources and net capital less non-cashitems and working capital.Non-cash cost costs where there is no cash transaction but which are included in a body’s accounts (or taken into account in charging for a service) to establish the true cost of all the resourcesused.Non-departmental a body which has a role in the processes of government, but is not a government public body, NDPBdepartment or part of one. NDPBs accordingly operate at arm’s length from governmentMinisters.Notional cost of a cost which is taken into account in setting fees and charges to improve comparability with insuranceprivate sector service providers.The charge takes account of the fact that public bodies donot generally pay an insurance premium to a commercial insurer.the independent body responsible for collecting and publishing official statistics about theUK’s society and economy. (At the time of going to print legislation was progressing tochange this body to the Statistics Board).Office of Government an office of the Treasury, with a status similar to that of an agency, which aims to maximise Commerce, OGCthe government’s purchasing power for routine items and combine professional expertiseto bear on capital projects.Office of the the government department responsible for discharging the Paymaster General’s statutoryPaymaster General,responsibilities to hold accounts and make payments for government departments and OPGother public bodies.Orange bookthe informal title for Management of Risks: Principles and Concepts, which is published by theTreasury for the guidance of public sector bodies.Office for NationalStatistics, ONS60Managing Public Money————————————————————————————————————————"GLOSSARYOverdraftan account with a negative balance.Parliament’s formal agreement to authorise an activity or expenditure.Prerogative powerspowers exercisable under the Royal Prerogative, ie powers which are unique to the Crown,as contrasted with common-law powers which may be available to the Crown on the samebasis as to natural persons.Primary legislationActs which have been passed by the Westminster Parliament and, where they haveappropriate powers, the Scottish Parliament and the Northern Ireland Assembly. Begin asBills until they have received Royal Assent.arrangements under which a public sector organisation contracts with a private sectorentity to construct a facility and provide associated services of a specified quality over asustained period. See annex 7.5.Proprietythe principle that patterns of resource consumption should respect Parliament’s intentions,conventions and control procedures, including any laid down by the PAC. See box 2.4.Public Accountssee Committee of Public Accounts.CommitteePublic corporationa trading body controlled by central government, local authority or other publiccorporation that has substantial day to day operating independence. See section 7.8.Public Dividend finance provided by government to public sector bodies as an equity stake; an alternative to Capital, PDCloan finance.Public Service sets out what the public can expect the government to deliver with its resources. EveryAgreement, PSAlarge government department has PSA(s) which specify deliverables as targets or aimsrelated to objectives.a structured arrangement between a public sector and a private sector organisation tosecure an outcome delivering good value for money for the public sector. It is classified tothe public or private sector according to which has more control.Rate of returnthe financial remuneration delivered by a particular project or enterprise, expressed as apercentage of the net assets employed.Regularitythe principle that resource consumption should accord with the relevant legislation, therelevant delegated authority and this document. See box 2.4.Request for the functional level into which departmental Estimates may be split. RfRs contain a number Resources, RfRof functions being carried out by the department in pursuit of one or more of thatdepartment’s objectives.Resource accountan accruals account produced in line with the Financial Reporting Manual (FReM).Resource accountingthe system under which budgets, Estimates and accounts are constructed in a similar wayto commercial audited accounts, so that both plans and records of expenditure allow in fullfor the goods and services which are to be, or have been, consumed – ie not just the cashexpended.Resource budgetthe means by which the government plans and controls the expenditure of resources tomeet its objectives.Restitutiona legal concept which allows money and property to be returned to its rightful owner. Ittypically operates where another person can be said to have been unjustly enriched byreceiving such monies.Return on capital the ratio of profit to capital employed of an accounting entity during an identified period.employed, ROCEVarious measures of profit and of capital employed may be used in calculating the ratio.Public Privatepartnership, PPPPrivate Finance Initiative, PFIParliamentaryauthority61Managing Public Money"————————————————————————————————————————GLOSSARYRoyal charterthe document setting out the powers and constitution of a corporation established underprerogative power of the monarch acting on Privy Council advice.Second readingthe second formal time that a House of Parliament may debate a bill, although in practicethe first substantive debate on its content. If successful, it is deemed to denoteParliamentary approval of the principle of the proposed legislation.Secondary legislationlaws, including orders and regulations, which are made using powers in primary legislation.Normally used to set out technical and administrative provision in greater detail thanprimary legislation, they are subject to a less intense level of scrutiny in Parliament.European legislation is,however,often implemented in secondary legislation using powers inthe European Communities Act 1972.Service-level agreement between parties, setting out in detail the level of service to be performed.agreementWhere agreements are between central government bodies, they are not legally a contractbut have a similar function.Shareholder Executive a body created to improve the government’s performance as a shareholder in businesses.Spending reviewsets out the key improvements in public services that the public can expect over a givenperiod. It includes a thorough review of departmental aims and objectives to find the bestway of delivering the government’s objectives, and sets out the spending plans for the givenperiod.State aidstate support for a domestic body or company which could distort EU competition and sois not usually allowed. See annex 4.9.Statement of Excessa formal statement detailing departments’ overspends prepared by the Comptroller andAuditor General as a result of undertaking annual audits.Statement on Internal an annual statement that Accounting Officers are required to make as part of the accounts Control, SICon a range of risk and control issues.Subheadindividual elements of departmental expenditure identifiable in Estimates as single cells, forexample cell A1 being administration costs within a particular line of departmental spending.Supplyresources voted by Parliament in response to Estimates, for expenditure by governmentdepartments.Supply Estimatesa statement of the resources the government needs in the coming financial year, and forwhat purpose(s), by which Parliamentary authority is sought for the planned level ofexpenditure and income.Target rate of returnthe rate of return required of a project or enterprise over a given period, usually at least a year.Third sectorprivate sector bodies which do not act commercially,including charities,social and voluntaryorganisations and other not-for-profit collectives. See annex 7.7.Total Managed a Treasury budgeting term which covers all current and capital spending carried out by the Expenditure,TMEpublic sector (ie not just by central departments).Trading fundan organisation (either within a government department or forming one) which is largely orwholly financed from commercial revenue generated by its activities. Its Estimate shows itsnet impact, allowing its income from receipts to be devoted entirely to its business.Treasury Minutea formal administrative document drawn up by the Treasury, which may serve a wide varietyof purposes including seeking Parliamentary approval for the use of receipts asappropriations in aid, a remission of some or all of the principal of voted loans, andresponding on behalf of the government to reports by the Public Accounts Committee(PAC).62Managing Public Money————————————————————————————————————————GLOSSARY63Managing Public MoneyValue for moneythe process under which organisation’s procurement, projects and processes aresystematically evaluated and assessed to provide confidence about suitability, effectiveness,prudence,quality,value and avoidance of error and other waste,judged for the public sectoras a whole.Virementthe process through which funds are moved between subheads such that additionalexpenditure on one is met by savings on one or more others.Votethe process by which Parliament approves funds in response to supply Estimates.Voted expenditureprovision for expenditure that has been authorised by Parliament. Parliament ‘votes’authority for public expenditure through the Supply Estimates process. Most expenditureby central government departments is authorised in this way.Wider market activity activities undertaken by central government organisations outside their statutory duties,using spare capacity and aimed at generating a commercial profit. See annex 7.6.Windfallmonies received by a department which were not anticipated in the spending review.———————————————————————————————————————— -
17 concept
arresting gear concept (of strategy) — стратегическая концепция постепенного сдерживания наступления противника до полного прекращения его продвижения (по принципу действия аэрофинишера на авианосце)
elevated trunnion concept (for tanks) — принцип конструирования башни танка с повышенным расположением цапф пушки
— fly-before-buy procurement concept— fuzeless shell concept— high-low mix concept -
18 price
1. n1) цена
- acceptable price
- accounting price
- accurate price
- acquisition price
- actual price
- adjustable prices
- adjusted price
- administered price
- advanced price
- advertized price
- after price
- after hours price
- agreed price
- agreed-upon price
- aggregate price
- agricultural product prices
- all-in price
- all-round price
- American Selling Price
- anticipated price
- applicable price
- approximate price
- arm's length price
- asked price
- asking price
- attractive price
- average price
- bargain price
- base price
- basic price
- basic point price
- basis price
- bedrock price
- benchmmark price
- best price
- best-performing share prices
- bid price
- black market price
- blanket price
- bona fide selling price
- bond price
- book price
- boom price
- bottom price
- B-share prices
- budget price
- buy-back price
- buyers' price
- buying price
- calculative price
- call price
- carry-over price
- cash price
- catalogue price
- ceiling price
- cheap price
- clearing price
- close prices
- closing price
- closing share price
- coming out price
- commodity price
- common price
- comparable prices
- comparative prices
- competitive price
- competitor's price
- constant price
- consumer prices
- contracted price
- cost price
- cutthroat price
- daily settlement price
- dealer price
- decontrolled prices
- delivered price
- demand price
- derived target price
- determined price
- differential prices
- dirt cheap price
- disbursing price
- discounted price
- distress price
- domestic price
- dropping prices
- dual price
- entry-preventing price
- equation price
- equilibrium price
- equitable price
- equity price
- escalating prices
- escalation prices
- escalator prices
- established price
- estimated price
- estimated total price
- euro price
- exact price
- exceptional price
- excessive price
- exchange price
- exclusive price
- exercise price
- exhaust price
- existing price
- exorbitant price
- external prices
- extra price
- factor price
- factory price
- factory gate price
- factory list price
- fair price
- falling prices
- fancy price
- farm prices
- farm commodity prices
- farm produce prices
- favourable price
- final price
- firm price
- first price
- fixed price
- flat price
- flexible prices
- floor price
- fluctuating price
- foreign price
- forward price
- free market price
- full-cost price
- gilt prices
- global price
- going price
- going market price
- gross price
- grower's price
- guaranteed price
- guideline price
- guiding price
- half price
- hard prices
- heavy price
- high price
- highest price
- hire price
- hire purchase price
- home price
- home market price
- House price
- huge price
- identical price
- implicit price
- import price
- inbound price
- increased price
- individual price
- individual price of production
- individual cost price
- inflated prices
- initial price
- inside price
- internal price
- intervention price
- invoiced price
- irregular prices
- issue price
- item price
- itemized price
- job prices
- just price
- keen price
- kerb prices
- knockdown price
- knockout price
- laid-down price
- land price
- landed price
- last price
- leading price
- limit price
- limited price
- listed price
- live market price
- livestock price
- loaded price
- local price
- local market price
- loco price
- low price
- lowest price
- lump-sum price
- making-up price
- manufacturer's price
- manufacturing price
- marginal price
- markdown price
- marked price
- market price
- market-determined price
- marrying price
- maximum price
- mean price
- median price
- median home prices
- medium price
- mercantile price
- middle price
- minimum price
- moderate price
- monopoly price
- national price
- natural price
- negotiable price
- negotiated price
- net price
- new prices
- nominal price
- nonflexible price
- normal price
- normalized price
- notional price
- offered price
- offering price
- offer of issue price
- official price
- open price
- opening price
- option price
- option price of shares
- original price
- output price
- outside price
- overestimated price
- overhead price
- package price
- packing price
- parity price
- peak price
- pegged price
- piece price
- popular prices
- posted price
- preferential price
- pre-increase price
- preliminary price
- premium price
- present price
- prevailing prices
- probate price
- procurement price
- producer's price
- prohibitive price
- public offering price
- published price
- purchase price
- purchasing price
- put price
- put-and-call price
- quantity price
- quoted price
- raw material price
- real price
- realization price
- reasonable price
- receding prices
- receiving price
- recent prices
- recommended price
- redemption price
- reduced price
- reference price
- regular price
- relative prices
- remunerative price
- rent price
- replacement price
- resale price
- reservation price
- reserve price
- reserved price
- retail price
- revised price
- rising prices
- rock-bottom price
- ruinous price
- ruling price
- sale price
- seasonal price
- sagging price
- saleable price
- secondhand price
- security price
- sellers' price
- selling price
- sensitive prices
- set price
- setting price
- settlement price
- shadow price
- share price
- sinking price
- skyrocketing price
- sliding price
- sliding-scale price
- sluice gate price
- soaring price
- special price
- specific price
- split prices
- spot price
- stable price
- standard price
- standard list price
- standard unit price
- starting price
- state price
- stated price
- state-set price
- stationary price
- steady prices
- sticker price
- stiff price
- stipulated price
- stock price
- stock exchange price
- stopout price
- store prices
- street price
- strictly net price
- strike price
- striking price
- strong price
- subscription price
- suggested price
- supply price
- support price
- surging share prices
- tape prices
- target price
- target asset price
- tariff price
- tax-inclusive prices
- tender price
- threshold price
- top price
- total price
- trade price
- trading price
- transaction price
- transfer price
- trigger price
- two-tier price
- typical price
- uncontrollable prices
- underestimated price
- underselling price
- uniform price
- unit price
- unrealistic price
- unreasonable price
- unsettled price
- unstable price
- upset price
- variable prices
- wholesale price
- wide prices
- world bond price
- world market price
- zone price
- price after hours
- price at the current exchange rate
- price ex store
- price ex warehouse
- price for the account
- price for cash
- price for a quantity unit
- price for the settlement
- price in foreign currency
- price in gold
- prices in the open market
- price in a price list
- price in the quotation
- prices in the region of %
- price of call
- price of currency
- price of day
- price of delivery
- prices of farm products
- price of freight
- price of gold
- prices of industrial goods
- price of labour power
- price of land
- price of money
- price of option
- price of production
- price of services
- prices on the quotation
- prices on the world market
- price per metric ton
- price per piece
- price per set
- price per unit
- at the price
- at bargain prices
- at a firesale price
- at a high price
- at a low price
- at all prices
- in comparable prices
- price current
- price excluding
- price exclusive
- price less discount
- price plus markup
- price subject to change without notice
- price subject to final confirmation
- accept a price
- adjust prices
- advance a price
- advance in price
- alter a price
- amend a price
- arrive at a price
- ask the price
- ask for the price
- bargain over a price
- base a price
- beat down prices
- bolster the price of crude oil
- boost prices
- break down prices
- bring the price back down to earth
- bring prices in line with the cost
- bring the average price
- bring down prices
- bring low prices
- buoy prices
- calculate prices
- change a price
- charge a price
- command a high price
- control prices
- correct a price
- cut prices
- decrease prices
- deduct from a price
- depress prices
- deregulate prices
- determine a price
- differ in prices
- drop in price
- enjoy high prices
- establish a price
- estimate a price
- exceed a price
- fall in price
- fetch a high price
- finalize a price
- fix a price
- force down prices
- force up prices
- freeze prices
- fuel prices
- give a firm price
- go down in price
- go up in price
- guarantee a price
- hold in price
- hold out for a higher price
- hold up prices
- increase prices
- increase in price
- keep prices down
- keep prices up
- kick against high prices
- level prices down
- level prices up
- lift prices
- lift prices from their low
- list prices
- maintain prices
- make a price
- manipulate stock prices
- mark a price
- mark down the price
- match the price
- meet the price
- modify a price
- negotiate a price
- offer a price
- outbid the prices
- pay the price
- prop up prices
- push up prices
- publish prices
- put down prices
- put downward pressure on prices
- put up prices
- quote a price
- raise prices
- ramp up share prices
- realize a price
- recalculate prices
- recover the price
- reduce prices
- refund the price
- revise prices downwards
- revise prices upwards
- rise in price
- retrieve the price
- scale down prices
- save on prices
- sell at a high price
- sell below price
- sell under price
- send prices up
- set a price
- settle a price
- shore up prices
- show prices in dollars
- squeeze prices down
- stabilize prices
- suggest a price
- support prices
- take off the price
- tender a price
- trigger prices
- undercut prices2. vназначать цену; оценивать
- reasonably priced -
19 pip
3) сил. точечная опора ( для обжигаемых изделий)4) ключ ( цоколя лампы)5) отпай ( на баллоне лампы)• -
20 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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